A Raw, Rare diamond that will keep your conscience FREE. The concept behind this new company is to rebuild Sierra Leone one well and school at a time while making a profit. ” We feel it’s our duty to help rebuild such a torn area of Africa” stated Jay Long, Wall street Investor and partner in Persona Media Group LLC. “The diamonds will be sold with verified Kimberly Certificates” says long time diamond dealer Al Sheriff. “We will only deal with clean, child labor free diamonds”. The socially responsible company believes in giving back through a commitment to reinvesting in Sierra Leone’s most valuable asset, the people.